As every client who's ever asked for credentials knows only too well, when it comes to positioning statements, most advertising agencies are all dancing on the same pinhead. So what makes The Campaign Palace different? In our case, transforming our clients businesses through marketing is not a promise, it's our history; it doesn't come from our business plan, it comes from our DNA.

Gold
Government, Corporate & Social Services
Cancer Institute – Dark Side of Tanning

Silver
Best State Campaign
The Heart Foundation (Victoria) – Warning Signs

Government, Corporate & Social Services
The Heart Foundation (Victoria) – Warning Signs

Other Consumer Goods
Bonds – Undie Pride

Bronze
Most Original Thinking
Bonds – Undie Pride

The Campaign Palace put on a stellar performance at the second Australian Effies, walking away with five awards – one gold, three silvers and one bronze. The Effies, which are recognised as the pre-eminent award in the advertising industry, honour the most significant achievement in advertising and marketing communications: effectiveness. Effectiveness is at the heart of everything we do at the Palace and our latest series of wins is a brilliant reflection of this, with our awards spread across a diverse range of clients in very different categories.

For over 35 years, The Campaign Palace has been changing behaviour by understanding behaviour – at an analytical level through strategy development and at an inspirational level through creative execution.

The result is over three decades of a consistently unfair share of Australia's best loved and most effective campaigns and a deeply ingrained culture of advertising that has real meat as well as sauce.