MINI win a major coup for Jakarta team
Just a few months after opening their doors, The Campaign Palace Jakarta have added iconic car brand MINI to their creative roster following a four-way pitch.
This is the first time MINI has appointed a creative agency in Indonesia, and it follows the launch of the brand by BMW Group in July 2011 at the Indonesia International Motor Show. Commenting on the win, Adam Lau, General Manager, The Campaign Palace Jakarta said, “MINI is fun, cheeky and creative; and is the epitome of a brand that challenges convention. The Campaign Palace Jakarta prides itself as a fun and creative boutique challenger agency for challenger brands like MINI. This is the perfect partnership!”
The agency will create campaigns for all MINI models available in Indonesia, as well as any future new model launches. The Palace will also be supporting MINI Indonesia’s distributor Maxindo as part of its creative duties.
According to Ramesh Divyanathan, President Director of BMW Group Indonesia, The Palace “showed great understanding of the MINI brand and of the Indonesian market. These are crucial elements as we are still in the initial stages of establishing MINI in Indonesia.
This is the second major new business win for the agency since its launch.
Palace makes TED 'Ads worth Spreading' list
TED's second 'Ads Worth Spreading' nominees are out. And we're extremely happy to announce we are among them for our launch of Panasonic's BTW800 late last year. And yes, we'd appreciate your vote:)
Ads Worth Spreading is TED's initiative to recognise and reward innovation, ingenuity, and intelligence in advertising - the ads that people want to see, and share with their friends.
-Reed Collins
The Palace peeps get fighting fit
So its 2012, a new year, and as happened last year, loads of people have set resolutions...get fit, save money, quit smoking and the like. But statistics show most of us will break these resolutions in January...and judging from last year, I’m likely to be one of them. In an effort to help us extend this “4 -Week Get Improved" period, a group of us from The Palace have been convinced to sign up for a corporate triathlon in April. It's a few months away, which means we’ve all got time to learn to swim, ride a bike and run (or perhaps walk) a few laps of Lady Macquarie's Chair. Hopefully its not too long for people to back out, but lets see if we can all come out the other side having finished, and perhaps even be a little healthier!
- Toby McKinnon
The Palace 2.0
In collaboration with our friends at Ted Perez & Accociates in Los Angeles we are excited to bring you a new Palace online experience. Part greatest hits gallery, part creative inspiration mosaic, part knowledge centre & part brand planning tool - The new site aims to give all our clients, partners and employees a resource that can be tailored to their interests and needs. Giving everyone the ability to have their own custom site. Please come back regularly to see what's new.
- Reed Collins
The Palace Doors Open in Jakarta
In October 2011, The Palace launched its first Asian office in Jakarta. Aussie and long time fan of The Palace, Andrew Dowling, leads the team as CEO alongside Kevin Le, Executive Creative Director, and currently Campaign Brief's top three ranked creative in Asia. Management responsibilities will also be shared by General Manager Adam Lau and Creative Director Adi ‘Didot’ Prihadi. The Palace Jakarta opened its door with foundation client Kalbe Nutritionals, a leading Indonesian health foods company.
The Campaign Palace Jakarta, prides itself as a fun and creative challenger agency for challenger brands in Indonesia that are brave enough to challenge convention in a highly cluttered and competitive market place; and in ultimately delivering to clients creative ideas that sell.
On opening of Jakarta David Sable, Global CEO, Y&R said: “This is an exciting and important moment for all of us. The Campaign Palace has a well-deserved reputation as an extraordinary creative agency. It has great leadership, great talent all around, and a real drive to help its clients make an impact in the marketplace.”
- Adam Lau